I help organisations bridge the gap between customer experience and business processes using insight-driven design methods.

Open to work. Currently based in London.

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Transdisciplinary Designer

Service Strategist


What I Do

Strategic & Service Design

Helping organizations identify opportunities for human-centered innovation and align behind a vision of what to build.

Transforming human experiences and business outcomes by choreographing the processes, technologies and interactions driving the delivery of services.

UX & Experience Design

Arranging stimuli, moments and interactions to influence behaviour, expectations and memory of people within a particular context.

Focused on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.

Business Design & Analysis

Combining the tools of business thinkers, analysts, and strategists with the methods and mindsets of design to solve business problems, create value and competitive advantage.

My Skills

Project Planning
Project Management
Stakeholder Engagement
Qualitative Research
Quantitative Research
Product Strategy
Business Process Design
Customer Experience
Interaction Design
Conducting Discovery
Stakeholder Interviews
Ecosystem Mapping
Trend Analysis
Current-State Analysis
Agile Methodology
Workshop Facilitation
User Journey Mapping
Service Blueprinting
Usability Testing
Future-State Envisioning
Development Roadmaps
Microsoft Office Suite
Adobe XD
Adobe Photoshop
Adobe PremierePro
Autodesk Fusion 360
Zoho CRM
Basic java, c++

My Work

My diverse project portfolio spans across the private and public sectors, including healthcare, justice reform, and urban development. The key areas of focus in my work are improving customer experience, and optimising back-stage and business processes.

Featured Projects
Other Projects
Re-imagining Future of Work

Redesigning the Response & Resolution system for Merseyside Police by creating a new protocol to reduce response time.

Citizen Protection, Process Optimisation

Service Design | Speculative Design

Digitising & Launching a B2B Agricultural Business

Creating a digital presence for Local2Local’s operations and developing a launch strategy to create awareness in the local community.

Agriculture, Brand Awareness

UI/UX Design | Branding Strategy

Re-imagining Shared Mobility Systems

Envisioning an integrated ecosystem of electric cycles and the city’s public transport, shifting India's transport landscape towards sustainable mobility.

Transport, Environmental Sustainability

UI/UX Design | Systems Design

Visualising Dreams

Designing the visual identity of the ‘Book of Dreams’ and the exhibition experience hosted at the Mumbai International Airport.

Social Impact

Graphic Design | Experience Design

I Have Worked With